How early is Christmas shopping starting this year? If last year’s trend continues it will be October. A review of Google trends for the term ‘Christmas Gifts’ shows a 20% increase over last year starting the beginning October 1st. It’s also up a whopping 40% over 2019 numbers. It still not the volume spike that you see later in November but it’s a big enough shift that brands should take note.
We’re also seeing this trend for holiday specific items including branded holiday gifts and true seasonal items like ornaments. Swell Media / Yeoman studies sales of branded seasonal gift baskets and ornaments on Amazon for the past three week. Holiday themed gift baskets are up 30% vs 2020 and ornament sales are up a whopping 150% vs 2020.
To be clear, its not the holiday volume you see after Thanksgiving, but their ‘early shift’ will continue to accelerate.
Want to learn more?
Join Swell Media / Yeoman at our Next Webinar: Wednesday October 27th 11AM EST – Deja Flu: 2021 Holiday Ecommerce Outlook – Amazon and D2C
Register at: https://attendee.gotowebinar.com/register/4476686199908772875
We’ll dig into this trend and more giving you all the data you need to move fast and sell more this holiday.