How early is Christmas shopping starting this year? If last year’s trend continues it will be October. A review of Google trends for the term ‘Christmas Gifts’ shows a 20% increase over last year starting the beginning October 1st. It’s also up a whopping 40% over 2019 numbers. It still not the volume spike that you see later in November but it’s a big enough shift that brands should take note.
We’re also seeing this trend for holiday specific items including branded holiday gifts and true seasonal items like ornaments. Yeoman studies sales of branded seasonal gift baskets and ornaments on Amazon for the past three week. Holiday themed gift baskets are up 30% vs 2020 and ornament sales are up a whopping 150% vs 2020.
To be clear, its not the holiday volume you see after Thanksgiving, but their ‘early shift’ will continue to accelerate.
Want to learn more?
Join Yeoman at our Next Webinar: Wednesday October 27th 11AM EST – Deja Flu: 2021 Holiday Ecommerce Outlook – Amazon and D2C
Register at: https://attendee.gotowebinar.com/register/4476686199908772875
We’ll dig into this trend and more giving you all the data you need to move fast and sell more this holiday.
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