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New Flash Webinar 6/4 10AM - Recording Available Listen now - Amazon has officially thrown a massive wrench into the e-commerce marketing calendar. Swell Media has confirmed that Prime Days will start on June 23rd and run for four days. This sudden shift has caught...
Webinar Recording Now Available: Amazon and Walmart continue to dominate online retail—but they represent two very different paths to growth, profitability, and execution. Success on one does not guarantee success on the other. For both platforms, unit growth is no...
Many brands write off the final weekend before Christmas as a minor blip, a small bump from procrastinators buying gift cards, stocking stuffers, or crossing their fingers on shipping cutoffs. That view is so 2019…. This year, the last weekend before Christmas will...
Still feeling nervous heading into the holiday rush? Don’t be. There’s already plenty of early data—and some low-hanging merchandising wins—you can act on right now. Your core campaigns, offers, and creative assets should be locked in, but here are five quick...
Raising your prices on Amazon can feel like a risky move. With so much competition, new tariffs, and price-sensitive shoppers, it might seem like the only way to win is to go low. But here’s the good news: increasing your selling price without hurting your sales is...
So how was Prime Week 2025? It depends on who you ask. Amazon didn’t release numbers—just repeated its usual “best ever” line. Analyst reports were mixed: Momentum said it was down, Adobe said it was up. Our take? Prime Week was up 10–15% compared to 2024. However,...
Jan 24 Update: Walmart today rollout out their new brand portal for 3rd party sellers as well as wholesale customers. Very similar to Amazon's Brand Registry ("Walmart Brand Registry Lite")Per Walmart: The system will likely have to catch up to Amazon's more...
2022 Sales Trends Webinar: Held on Wed 1/19 12PM EST: 2021 was a major challenge for brands as their DTC (Direct To Consumer) and Amazon sales shifts continued to disrupt their traditional sales channels. Many saw online sales falter vs 2020 with a 'shift back' to...