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Direct Ecommerce (B2B or B2C)

Brands and manufacturers have to walk a fine line when it comes to selling direct. Most brands rely on a wholesale or retail ecosystem to provide the majority of their sales, the hard reality is that you need an effective online presence to accelerate your growth today.

Each brand has a different channel structure and Yeoman has the expertise to help you map out a plan to improve your direct revenue.

We focus on your entire business to make our recommendations. You’ll have the information, insights and strategies to make sound decisions for your business on the best method to balance the unique needs and demands of each of your sales channels.

Who have we helped transform?

direct to consumer


  • Kick started a failed web rollout by managing all teams, resulting in a three-fold increase in online leads.
  • Consolidated an unwieldy mix of corporate websites into a single unified ecommerce platform to increase online sales by 20%.
  • Retooled a failed Google PPC program focusing on the most profitable targets that do not compete with retail partners.  Cut costs 20% and improved return by 45%
  • Guided a B2B manufacturer into their first direct sales effort.  Created pricing model and approach that thrilled channel partners and opened up a $1m revenue stream.