Ebay had seen its traffic and sales slowing again in recent years and for a while things weren’t looking so good for eBay. The Company spun off PayPal and sold eBay Enterprise to a private equity firm.
That left eBay with its marketplace business — which had not been keeping pace with Amazon.
The pandemic changed that (as it did for almost everyone) giving eBay a surge in growth.
Brands Yeoman work with saw 75%-200% growth during the pandemic.
It may be worth a revisit for your brand.