About Us

What’s a Yeoman?

Good question! A Yeoman is an old English word that refers to the “one who gets the job done.” The term is used in farming, the military, and general life to describe an individual whom others rely on to do the hard, behind-the-scenes work that paves the way for them to do their jobs better. It’s that same type of knowledge, drive and confidence that is the cornerstone of our business.

In 2009, our founder Mike Healey, set out to help brands integrate digital selling with their existing sales channels. He understood that setting up a website or selling wholesale to Amazon often created massive channel conflicts and result in lower sales. We look at the whole picture and help implement a program that lifts all channels.

The business continues to thrive and in June 2025 we were acquired by Meet The People. MTP is a leader in the agency and consulting space with a unique approach to acquisitions that focuses on the unique talents and strengths of each team; creating independent teams of entrepreneurs and creators that are unified in one ownership structure that strives to deliver the most cutting-edge solutions to brands of all sizes and scales.