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5 Last-Minute Tips for a Better Black Friday
5 Last-Minute Tips for a Better Black Friday

Still feeling nervous heading into the holiday rush? Don’t be. There’s already plenty of early data—and some low-hanging merchandising wins—you can act on right now. Your core campaigns, offers, and creative assets should be locked in, but here are five quick...

Could Data Mining Give You Super-human Powers? Yes.
Could Data Mining Give You Super-human Powers? Yes.

What if, as a manufacturer, publisher or IT company, you could predict the future? You’d probably start off by predicting how much inventory you need to carry, followed closely by predicting the next products your customers are going to want to buy, so you can have...

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