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#Walmart, #Amazon, and #Target make pricing the focus Back To School season. Smart move since bulk are low cost supplies purchased by younger parents.

Great example of AI hype vs reality of usage. Michael's say AI guided sessions have 2x conversion rate BUT read on. Total 75,000 AI guided sessions since May? They have 25m sessions per month! It works, but consumers aren't using it (yet)

Levi's leans into DTC with a strong boost in Q2, outpacing retail partners.

Lowe's steps up its support for its growing 3rd party marketplace, adding it to their internal store ordering options

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