April 2, 2026: Amazon just announced a new 3.5% fuel and logistics-related surcharge starting April 17, 2026. While Amazon notes they have absorbed rising costs for as long as possible, this change will impact Fulfillment by Amazon (FBA), Buy with Prime (BWP), and Multi-Channel Fulfillment (MCF) across North America.
Per Amazon, this equates to roughly an additional $0.17 per unit. While that might sound small, those pennies add up quickly when you are moving thousands of products. Brands will be eating this cost directly so your teams should do a full review of current margins. This does not effect 1P brands, but they should keep an eye out for any agreement changes.
The Key Dates to Watch:
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April 17, 2026: Surcharge begins for US/Canada FBA and Remote Fulfillment.
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May 2, 2026: Surcharge begins for Buy with Prime and MCF.
Full details at: https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHOTZRODY5N1pXWU1DR0I3 (Amazon login required)
How Swell Helps You Stay Profitable
In a landscape of shifting fees, “guessing” your margins is no longer an option. This is where Swell becomes your brand’s competitive advantage. Swell helps you analyze your specific data to find the perfect “fulfillment mix.”
Should you lean harder into FBA, or is it time to shift more volume to MCF? Swell provides the clarity you need to understand exactly how these surcharges impact your bottom line, ensuring you spend your logistics budget where it generates the most ROI. Contact us to learn more