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New Flash Webinar 6/4 10AM - Recording Available Listen now - Amazon has officially thrown a massive wrench into the e-commerce marketing calendar. Swell Media has confirmed that Prime Days will start on June 23rd and run for four days. This sudden shift has caught...
April 2, 2026: Amazon just announced a new 3.5% fuel and logistics-related surcharge starting April 17, 2026. While Amazon notes they have absorbed rising costs for as long as possible, this change will impact Fulfillment by Amazon (FBA), Buy with Prime (BWP), and...
Have you ever searched for your own product on a retailer’s site only to find your competitor’s "similar" item staring back at you? It’s a bit like showing up to your own birthday party and finding out someone else is blowing out the candles. At Swell Media, we know...
Updated June 2nd (2026 Prime Days June 23rd - 26th): Amazon is at it again. Just when we all got used to Prime Day being the "Christmas in July" event that helps us survive the summer slump, they’ve decided to move the party up to June. Plan now at our Flash Webinar...
Imagine walking into a hardware store where the aisles literally move to show you exactly what you need. You’re looking for a specific drill, and suddenly, the power tool section is right in front of you, while the garden hoses hide in the back because it’s snowing...
Webinar Recording Now Available: Amazon and Walmart continue to dominate online retail—but they represent two very different paths to growth, profitability, and execution. Success on one does not guarantee success on the other. For both platforms, unit growth is no...
Many brands write off the final weekend before Christmas as a minor blip, a small bump from procrastinators buying gift cards, stocking stuffers, or crossing their fingers on shipping cutoffs. That view is so 2019…. This year, the last weekend before Christmas will...
Still feeling nervous heading into the holiday rush? Don’t be. There’s already plenty of early data—and some low-hanging merchandising wins—you can act on right now. Your core campaigns, offers, and creative assets should be locked in, but here are five quick...
A well-constructed top menu is a critical component for any brand. As many as 15-40% of all visitors to a site rely on the classic, menu-driven links to navigate. This is especially important since research shows that only 35-45% of user start on the home landing...