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April 2, 2026: Amazon just announced a new 3.5% fuel and logistics-related surcharge starting April 17, 2026. While Amazon notes they have absorbed rising costs for as long as possible, this change will impact Fulfillment by Amazon (FBA), Buy with Prime (BWP), and...
Have you ever searched for your own product on a retailer’s site only to find your competitor’s "similar" item staring back at you? It’s a bit like showing up to your own birthday party and finding out someone else is blowing out the candles. At Swell Media, we know...
Updated June 2nd (2026 Prime Days June 23rd - 26th): Amazon is at it again. Just when we all got used to Prime Day being the "Christmas in July" event that helps us survive the summer slump, they’ve decided to move the party up to June. Plan now at our Flash Webinar...
Webinar Recording Now Available: Amazon and Walmart continue to dominate online retail—but they represent two very different paths to growth, profitability, and execution. Success on one does not guarantee success on the other. For both platforms, unit growth is no...
Many brands write off the final weekend before Christmas as a minor blip, a small bump from procrastinators buying gift cards, stocking stuffers, or crossing their fingers on shipping cutoffs. That view is so 2019…. This year, the last weekend before Christmas will...
In today’s crowded eCommerce landscape, the way your products are presented is just as important as the products themselves. Shoppers have endless options, and decisions are made in seconds. One of the most effective ways to build trust, communicate value, and drive...
So how was Prime Week 2025? It depends on who you ask. Amazon didn’t release numbers—just repeated its usual “best ever” line. Analyst reports were mixed: Momentum said it was down, Adobe said it was up. Our take? Prime Week was up 10–15% compared to 2024. However,...
Latest Status: The long-standing question about whether or not Amazon will be happy collecting taxes on behalf of 3rd party sellers is officially over. It started way back in 2018 with Washington, Oklahoma, Pennsylvania, New Jersey, Minnesota, and Connecticut. ...
A recent Yeoman study of over 1,500 items sold on Amazon from a leading US manufacturer found a whopping 70% contained errors or did not follow Amazon’s best practice recommendations for providing product details. This study further showed the same level of inaccuracy...