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New Flash Webinar 6/4 10AM - Recording Available Listen now - Amazon has officially thrown a massive wrench into the e-commerce marketing calendar. Swell Media has confirmed that Prime Days will start on June 23rd and run for four days. This sudden shift has caught...
April 2, 2026: Amazon just announced a new 3.5% fuel and logistics-related surcharge starting April 17, 2026. While Amazon notes they have absorbed rising costs for as long as possible, this change will impact Fulfillment by Amazon (FBA), Buy with Prime (BWP), and...
Webinar Recording Now Available: Amazon and Walmart continue to dominate online retail—but they represent two very different paths to growth, profitability, and execution. Success on one does not guarantee success on the other. For both platforms, unit growth is no...
Many brands write off the final weekend before Christmas as a minor blip, a small bump from procrastinators buying gift cards, stocking stuffers, or crossing their fingers on shipping cutoffs. That view is so 2019…. This year, the last weekend before Christmas will...
Still feeling nervous heading into the holiday rush? Don’t be. There’s already plenty of early data—and some low-hanging merchandising wins—you can act on right now. Your core campaigns, offers, and creative assets should be locked in, but here are five quick...
In today’s crowded eCommerce landscape, the way your products are presented is just as important as the products themselves. Shoppers have endless options, and decisions are made in seconds. One of the most effective ways to build trust, communicate value, and drive...
Webinar August 28, 2025: Recording Available. Our annual Q4 outlook webinar was a huge hit. We examined what Q4 and the 2025 holiday season could look like for brands selling on Amazon. With consumer spending patterns shifting and economic headwinds creating...
Raising your prices on Amazon can feel like a risky move. With so much competition, new tariffs, and price-sensitive shoppers, it might seem like the only way to win is to go low. But here’s the good news: increasing your selling price without hurting your sales is...
So how was Prime Week 2025? It depends on who you ask. Amazon didn’t release numbers—just repeated its usual “best ever” line. Analyst reports were mixed: Momentum said it was down, Adobe said it was up. Our take? Prime Week was up 10–15% compared to 2024. However,...