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Have you ever searched for your own product on a retailer’s site only to find your competitor’s "similar" item staring back at you? It’s a bit like showing up to your own birthday party and finding out someone else is blowing out the candles. At Swell Media, we know...
Many brands write off the final weekend before Christmas as a minor blip, a small bump from procrastinators buying gift cards, stocking stuffers, or crossing their fingers on shipping cutoffs. That view is so 2019…. This year, the last weekend before Christmas will...
The week between Christmas and New Year’s is often the quietest week for manufacturers and publishers. Most sales reps are off, warehouses are doing physical inventories, and any retail partners are busy with returns. If you’re in the office, you’re likely killing...
How early is Christmas shopping starting this year? If last year's trend continues it will be October. A review of Google trends for the term 'Christmas Gifts' shows a 20% increase over last year starting the beginning October 1st. It's also up a whopping 40% over...
We all saw it coming. A surge in online demand, Covid workplace restrictions, and an unwillingness for the USPS to ramp up capacity during the pandemic. Fedex and UPS were all over customers confirming schedules, max deliveries, and raising rates for the...
What if, as a manufacturer, publisher or IT company, you could predict the future? You’d probably start off by predicting how much inventory you need to carry, followed closely by predicting the next products your customers are going to want to buy, so you can have...