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Five New Amazon Ad Changes – The Good, The Bad, and The Ugly
Five New Amazon Ad Changes – The Good, The Bad, and The Ugly

April 2025: It’s springtime, so Amazon’s is hard at work releasing and updating the AMS platform.  Amazon ad revenue continues to grow at double digit rates and is on a $70 billion dollar run rate for 2025.  There continues to be a flood of new changes to try continue...

Amazon Ads Continue to Crowd Out Organic Results
Amazon Ads Continue to Crowd Out Organic Results

January 2025: Welcome to the New Year.  2024 saw another decrease in organic search results per page with 15-20% less organic results per page on Amazon searches since November.  60-70% of the top search results are now ads. In addition, Amazon's expanded its...

Is Amazon Launchpad Right for a Start-up?
Is Amazon Launchpad Right for a Start-up?

Hard to believe it's been 8 years since Amazon announced Launchpad a custom program that helps start-ups “launch, market and distribute” new products on Amazon. What is amazon launchpad?  The program is really a re-skinned version of Amazon's Vendor Express, but it's...

How to Empower Staff with Data
How to Empower Staff with Data

Data, data everywhere, and nary a data scientist in sight. Or at least, not one you can afford. It's a classic Catch-22. To thrive, businesses need to pull financial, sales, predictive, social, and other data into a complete view of the customer. But big data...

5 Steps to Effectively Respond to Negative Amazon Reviews
5 Steps to Effectively Respond to Negative Amazon Reviews

Reviews on one of the core values that Amazon brings to ecommerce.  They have more product reviews than that top 25 ecommerce sites combined.  And despite all the concerns about fake reviews (and there are a ton) consumers still rely on them heavily.  Brands go to...

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