Here’s a quick reminder why the A in AI stands for Artificial. Amazon’s new AI recommendation system wants to reclassify the Surfer Dudes beach toy on the right as Alpine Skis. Funny right? Except they’re going to do it automatically if the brand doesn’t respond to...
January 2025: Welcome to the New Year. 2024 saw another decrease in organic search results per page with 15-20% less organic results per page on Amazon searches since November. 60-70% of the top search results are now ads. In addition, Amazon's expanded its...
Recording Available: You think selling on Amazon was tough last year? Welcome to 2025. Amazon.com is still the biggest ecommerce player in the US, but 2024 saw weak growth and real sales challenges from Walmart, Temu, and others. Brands also had to deal with rising...
Webinar Recording Now Available: Original Date Thursday Sept 12th This year has been a challenge for Amazon. Actual product sales have slumped from their historic levels and the Company is relying more on 3rd party fees, advertising, and its cloud services for...
Hard to believe it's been 8 years since Amazon announced Launchpad a custom program that helps start-ups “launch, market and distribute” new products on Amazon. What is amazon launchpad? The program is really a re-skinned version of Amazon's Vendor Express, but it's...
New Update: July 2024: Amazon sellers have recently had mini-heart attacks when they see the dreaded 'risk of deactivation' This is now going to be an annual event; Amazon is requiring some (but not all) sellers to recertify the details from 2023's original...
Data, data everywhere, and nary a data scientist in sight. Or at least, not one you can afford. It's a classic Catch-22. To thrive, businesses need to pull financial, sales, predictive, social, and other data into a complete view of the customer. But big data...
Reviews on one of the core values that Amazon brings to ecommerce. They have more product reviews than that top 25 ecommerce sites combined. And despite all the concerns about fake reviews (and there are a ton) consumers still rely on them heavily. Brands go to...
The Yeoman team is pleased to announce the 7th update to its Website Best Practice Scorecard. Now in it's tenth year, the scorecard let's manufacturer's and brands compare their websites against 121 Best Practices across multiple industries. Manufacturers and...