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Best Practices Tip: Great Product Details Lift Offline Sales
Best Practices Tip: Great Product Details Lift Offline Sales

The "product details" page is the most critical page on any website, but is often over looked because of a focus on home pages, blogs, etc. But as the primary action point for almost every desired goal (offering options to buy direct, find a reseller, become a...

Five New Amazon Ad Changes – The Good, The Bad, and The Ugly
Five New Amazon Ad Changes – The Good, The Bad, and The Ugly

April 2025: It’s springtime, so Amazon’s is hard at work releasing and updating the AMS platform.  Amazon ad revenue continues to grow at double digit rates and is on a $70 billion dollar run rate for 2025.  There continues to be a flood of new changes to try continue...

Amazon Ads Continue to Crowd Out Organic Results
Amazon Ads Continue to Crowd Out Organic Results

January 2025: Welcome to the New Year.  2024 saw another decrease in organic search results per page with 15-20% less organic results per page on Amazon searches since November.  60-70% of the top search results are now ads. In addition, Amazon's expanded its...

Is Amazon Launchpad Right for a Start-up?
Is Amazon Launchpad Right for a Start-up?

Hard to believe it's been 8 years since Amazon announced Launchpad a custom program that helps start-ups “launch, market and distribute” new products on Amazon. What is amazon launchpad?  The program is really a re-skinned version of Amazon's Vendor Express, but it's...

How to Empower Staff with Data
How to Empower Staff with Data

Data, data everywhere, and nary a data scientist in sight. Or at least, not one you can afford. It's a classic Catch-22. To thrive, businesses need to pull financial, sales, predictive, social, and other data into a complete view of the customer. But big data...

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