Recording Available: You think selling on Amazon was tough last year? Welcome to 2025. Amazon.com is still the biggest ecommerce player in the US, but 2024 saw weak growth and real sales challenges from Walmart, Temu, and others. Brands also had to deal with rising fees and ad costs, including big jumps in CPC and inbound FBA costs. Plus, the continued rise in direct import sellers put further downward price pressure in almost every category. New Year, New Resolution; There’s still gold on Amazon.com. Having the right sales, marketing, and content strategy is still the key to winning. However, Amazon’s marketing and sales engines have changed and every brand needs to re-think their SEO, PPC, content, and fulfillment strategies in 2025. Join Mike Healey, Yeoman Technology Group President, as he unpacks the state of Amazon and outlines the opportunities and challenges as we head into 2025. Brands will walk away with 5 key action steps they need to execute now. We’ll be covering:
- 2024 Amazon trends and shifts
- Newest Amazon Marketing Features
- Key strategies to improve ROAS
- Temu and Walmart’s Threat (and how to counter)
- 2025 Best Practices for Content
This webinar is intended for multichannel brands that sell on Amazon as part of their overall sales program. The webinar is free, but attendance is limited.
This event took place January 22, 2025. Click below to listen to the event:
https://drive.google.com/file/d/194Hi-Y3ZMldvcsV4TWAfrhj8NaQCJECt/view?usp=sharing