Here’s a quick reminder why the A in AI stands for Artificial. Amazon’s new AI recommendation system wants to reclassify the Surfer Dudes beach toy on the right as Alpine Skis.
Funny right? Except they’re going to do it automatically if the brand doesn’t respond to their list of ‘recommendations within 14 day. This is a new feature that was quietly and poorly rolled out across 3P Amazon marketplace in 2024 and is now showing up on 1P accounts as of March 2025. Yeoman consults with over 50 major brands and has found the new feature active on every single account as of March.
For Sellers – the report itself isn’t even accessible via the main menu (Access here: https://sellercentral.amazon.com/selectiongaps/review-listing-updates) Vendor side is not much easier to find (but keep this link: https://vendorcentral.amazon.com/selectiongaps/review-listing-updates)
Per Amazon “We are piloting a new program to leverage the power of AI to generate richer product listings, and your feedback is important to us. You remain in control of the published updates, but please provide your feedback by the Feedback Due Date. If you agree or do not respond, these updates will be published automatically once the Feedback Due Date has elapsed. You may contact Support to make any changes once the due date has passed. If you disagreed with the proposed changes in your feedback, the existing attribute values will persist, and the updates will NOT be published.”
That’s right, your listings will be changed without your consent. This already happens with categorization fairly regularly, but now it can be attributes and specific details including (but not limited to) material, product type, sport, size, fit type,
Per Amazon – Please note that Review Listing Updates does not offer the option to opt in or out of this service.
Here’s what you need to do:
- Check the link – make sure your login has full admin privileges
- Download the list
- Review each recommendation – Yeoman has reviewed multiple suggestion results while some are improvements on the listing over 35% are incorrect changes to the product details that will impact sales. The biggest errors are in material and fit type.
Brands under Yeoman agreements have already been swept and updated. Non-Yeoman clients should take action immediately or contact us to learn more about our services.
We are the premier Amazon marketing and consulting agency focused exclusively on helping multi-channel brands succeed in DTC and Marketplace without destroying their existing sales channels. Learn more today.
So if you’re wondering “Is Amazon changing my listings?” the answer is yes! Take action now.