New Update: July 2024: Amazon sellers have recently had mini-heart attacks when they see the dreaded 'risk of deactivation' This is now going to be an annual event; Amazon is requiring some (but not all) sellers to recertify the details from 2023's original...
Michael Healey Articles
Walmart New Brand Portal – Amazon Brand Registry Look Alike or Something More?
Jan 24 Update: Walmart today rollout out their new brand portal for 3rd party sellers as well as wholesale customers. Very similar to Amazon's Brand Registry ("Walmart Brand Registry Lite")Per Walmart: The system will likely have to catch up to Amazon's more...
OnDemand Webinar – Amazon’s Big Squeeze on Brands
Webinar Held March 2023 (Recording available) We knew it was going to be a rough year for brands on Amazon. Their ecommerce growth hit the brakes last year, with 1P sales actually down for the 4th quarter making it the first time in Amazon’s history that ecommerce...
New Webinar: Fall Prime Day – Early Boom or Bust?
Prime Day Webinar 10/5 9AM (Recording Available): Thank you to everyone that attended our quick huddle on Prime Day. The webinar is over but you can listen to the discussion here. It’s official, Amazon is running a 2nd Prime Day(s) even October 11th and 12th. ...
Google Automatically Adding Duplex AI to Ecommerce Site Checkouts in 2022 – Is it Better than Alexa?
Can Google Assistant Help Mobile Checkout and Compete with Alexa/Amazon Ordering? This month Ecommerce site owners started getting notices from Google that they'll be automatically enabling 'Google Duplex for Ecommerce' on their sites. This is a great opportunity to...
Groupon Takes a Shot at Amazon Marketplace Model – and is still waiting to win
With the pandemic fueled growth of Amazon, there's a lot of chatter about the 'next' big ecommerce marketplace. Sure Walmart and eBay have always been there, but there's a new buzz about other players including Target, Krogers, and even small players like Wish.com. ...
Best Practices Webinar for D2C & Amazon Brands – Managing Inflation, Demand, and War
Roundtable Webinar - Recording Available: Every brand knew that 2022 was going to be challenging. The ‘big shift’ to online-shopping looked complete and we started the year with the same supply chain and inflationary pressures we finished 2021 with. Then Russia...
Amazon Announces a 5% Fuel and Inflation Surcharge on all FBA orders
April 13, 2022: Amazon today announced a 5% fuel and inflation surcharge effective April 22nd. This covers 100% of FBA items regardless of size. See full table here https://sellercentral.amazon.com/help/hub/reference/GABBX6GZPA8MSZGW. Now is the time to dig in and...
2022 Sales Trends – Amazon, DTC, Walmart, Target, and The Rest – What’s the Best Choice for Brands
2022 Sales Trends Webinar: Held on Wed 1/19 12PM EST: 2021 was a major challenge for brands as their DTC (Direct To Consumer) and Amazon sales shifts continued to disrupt their traditional sales channels. Many saw online sales falter vs 2020 with a 'shift back' to...










