Michael Healey Articles

Yeoman Technology Group Now Part of Meet The People
Yeoman Technology Group Now Part of Meet The People

Award winning group strengthens its e-commerce expertise with strategic acquisition of  Amazon specialists NEW YORK— June 3, 2025 —Meet The People (MTP), the innovative alternative to the traditional advertising holding company model, today announced the acquisition...

Yeoman Technology Group – Meet The People Acquisition FAQ
Yeoman Technology Group – Meet The People Acquisition FAQ

June 3rd 2025: Yeoman is pleased to announce we have been acquired by Meet The People (https://meet-the-people.com/)   We will be the 10th acquisition for the Company over the last 5 years.  MTP is a leader in the agency and consulting space with a unique approach to...

Five New Amazon Ad Changes – The Good, The Bad, and The Ugly
Five New Amazon Ad Changes – The Good, The Bad, and The Ugly

April 2025: It’s springtime, so Amazon’s is hard at work releasing and updating the AMS platform.  Amazon ad revenue continues to grow at double digit rates and is on a $70 billion dollar run rate for 2025.  There continues to be a flood of new changes to try continue...

Amazon Ads Continue to Crowd Out Organic Results
Amazon Ads Continue to Crowd Out Organic Results

January 2025: Welcome to the New Year.  2024 saw another decrease in organic search results per page with 15-20% less organic results per page on Amazon searches since November.  60-70% of the top search results are now ads. In addition, Amazon's expanded its...

Is Amazon Launchpad Right for a Start-up?
Is Amazon Launchpad Right for a Start-up?

Hard to believe it's been 8 years since Amazon announced Launchpad a custom program that helps start-ups “launch, market and distribute” new products on Amazon. What is amazon launchpad?  The program is really a re-skinned version of Amazon's Vendor Express, but it's...

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