Award winning group strengthens its e-commerce expertise with strategic acquisition of Amazon specialists NEW YORK— June 3, 2025 —Meet The People (MTP), the innovative alternative to the traditional advertising holding company model, today announced the acquisition...
Michael Healey Articles
Yeoman Technology Group – Meet The People Acquisition FAQ
June 3rd 2025: Yeoman is pleased to announce we have been acquired by Meet The People (https://meet-the-people.com/) We will be the 10th acquisition for the Company over the last 5 years. MTP is a leader in the agency and consulting space with a unique approach to...
Five New Amazon Ad Changes – The Good, The Bad, and The Ugly
April 2025: It’s springtime, so Amazon’s is hard at work releasing and updating the AMS platform. Amazon ad revenue continues to grow at double digit rates and is on a $70 billion dollar run rate for 2025. There continues to be a flood of new changes to try continue...
Amazon’s Automatic AI Causing Headaches for Brands – Both 1P and 3P Brands
Here’s a quick reminder why the A in AI stands for Artificial. Amazon’s new AI recommendation system wants to reclassify the Surfer Dudes beach toy on the right as Alpine Skis. Funny right? Except they’re going to do it automatically if the brand doesn’t respond to...
New Amazon Search Beta Takes on Google Search – Shows Results from Outside Amazon
Feb 14 2025 - New Beta May Takes on Google for "True" Product Research: Amazon is currently testing a new feature they're calling "Shop brand sites directly," which aims to expand its product offerings by including items not sold directly by Amazon. When customers...
Amazon Ads Continue to Crowd Out Organic Results
January 2025: Welcome to the New Year. 2024 saw another decrease in organic search results per page with 15-20% less organic results per page on Amazon searches since November. 60-70% of the top search results are now ads. In addition, Amazon's expanded its...
Amazon 2025 Sales Outlook Webinar – 5 Strategies for Brands – Free Webinar
Recording Available: You think selling on Amazon was tough last year? Welcome to 2025. Amazon.com is still the biggest ecommerce player in the US, but 2024 saw weak growth and real sales challenges from Walmart, Temu, and others. Brands also had to deal with rising...
2024 Online Holiday Sales Outlook Webinar – Has Amazon Lost its Lead?
Webinar Recording Now Available: Original Date Thursday Sept 12th This year has been a challenge for Amazon. Actual product sales have slumped from their historic levels and the Company is relying more on 3rd party fees, advertising, and its cloud services for...
Is Amazon Launchpad Right for a Start-up?
Hard to believe it's been 8 years since Amazon announced Launchpad a custom program that helps start-ups “launch, market and distribute” new products on Amazon. What is amazon launchpad? The program is really a re-skinned version of Amazon's Vendor Express, but it's...









