New Recording Available: Retail media is absolutely booming right now. Brands are rushing into it faster than shoppers storming the doors for a Black Friday TV deal. Everyone wants to cash in on the surge—or at least keep their demanding retail buyers happy.
But with that wild rush comes a whole lot of stumbling. We are seeing a massive wave of missteps, with brands doing everything from overbidding on their own name to wasting money by overlapping with their other DSP (Demand-Side Platform) campaigns.
At Swell Media, we have more experience with retail media than any other agency out there. We’ve been in the trenches with direct retailer platforms like Amazon, Walmart, Target, Home Depot, Lowe’s, Kroger, and Aldi, plus “supporting” engines like Instacart and DoorDash. Because we work with them all, we know exactly what wins and what fails.
The Webinar was held this October as we walk through the 10 mistake’s Brand are making in retail media / commerce today. Brands will walk away with some unique insights into how these platforms really work and where they may be missing out.
We’ll hit all a major retailers including Amazon, Walmart, Target, Kroger, Albertsons, and even specialty retailers like Chewy and Home Depot. They all have their own ad platforms, each with different capabilities (and results).
- Topic: Top 10 Mistakes Brands Make with Retail Media
- Date: Tuesday, October 6th
- Time: 11:00 AM
Recording Link: https://drive.google.com/file/d/1r0vF8JR3hrB6j6xS7DxZsXaGe4DQ_hxS/view?usp=sharing
Link to PDF Slides: https://drive.google.com/file/d/1bguldnd3i4fMSeUHjm-Efn-OrUQ6zmTu/view?usp=sharing
Take a listen and let us know if you have any questions.
