2026 Q4 WebinarNew Webinar Tuesday October 6th 11AM EST: Retail media is absolutely booming right now. Brands are rushing into it faster than shoppers storming the doors for a Black Friday TV deal. Everyone wants to cash in on the surge—or at least keep their demanding retail buyers happy.

 

But with that wild rush comes a whole lot of stumbling. We are seeing a massive wave of missteps, with brands doing everything from overbidding on their own name to wasting money by overlapping with their other DSP (Demand-Side Platform) campaigns.

At Swell Media, we have more experience with retail media than any other agency out there. We’ve been in the trenches with direct retailer platforms like Amazon, Walmart, Target, Home Depot, Lowe’s, Kroger, and Aldi, plus “supporting” engines like Instacart and DoorDash. Because we work with them all, we know exactly what wins and what fails.

Join us on Tuesday October 6th at 11AM as we walk through the 10 mistake’s Brand are making in retail media / commerce today.  Brands will walk away with some unique insights into how these platforms really work and where they may be missing out.

We’ll hit all a major retailers including Amazon, Walmart, Target, Kroger, Albertsons, and even specialty retailers like Chewy and Home Depot.  They all have their own ad platforms, each with different capabilities (and results).

Registration is free, but preference will be given to existing Meet The People and Swell Media clients.

  • Topic: Top 10 Mistakes Brands Make with Retail Media
  • Date: Tuesday, October 6th
  • Time: 11:00 AM

Registration Link: https://forms.gle/usPYnKCUf3k1Hzt19

See you there, and let’s make sure you aren’t leaving your holiday budget in the wrong shopping cart!

Top Retail Media Mistakes