The week between Christmas and New Year’s is often the quietest week for manufacturers and publishers. Most sales reps are off, warehouses are doing physical inventories, and any retail partners are busy with returns. If you’re in the office, you’re likely killing...
Michael Healey Articles
Amazon Relaxes FBA IPI Scoring – Christmas Gift for FBA Brands or Lump of Coal?
December 22nd 2021: Today Amazon announced that effective January 1st, 2022 the IPI (Inventory Performance Score) for FBA storage limits will drop from 450 to 400. While that may seem like a big shift, it doesn’t really address the root issue – unit limits that are...
October Christmas Gift Search Trends up 20% Last Year
How early is Christmas shopping starting this year? If last year's trend continues it will be October. A review of Google trends for the term 'Christmas Gifts' shows a 20% increase over last year starting the beginning October 1st. It's also up a whopping 40% over...
New Webinar: Deja Flu: 2021 Holiday Ecommerce Challenges – 5 Key Action Items for D2C and Amazon
Webinar Details: We all thought this holiday would be different. The summer saw a definitive shift in online and offline behavior that started to look like the new normal. Offline sales were returning to normal and online activity started to follow a more stable...
Online Trends During the Spring Vaccine ‘Pandemic Break’ – Lessons Learnt
This webinar was held on Friday August 27th, 2021. Recording is available https://attendee.gotowebinar.com/recording/7931283563796649222 Webinar Overview: On May 16th, it looked like we were turning the corner. The CDC lifted the mask mandate for vaccinated people and...
Updated Details on New Amazon Seller Fulfilled Prime Requirements – New Requirements Delay until 12/31
Update: Amazon delays 'June 1st changes' : Last August, Amazon announced some major changes to their Seller Fulfilled Prime (SFP) program. SFP is a great option that let's large brands offer 'Prime' shipping to Amazon customers and ship directly from their own...
Amazon Shifts FBA Storage Limits from Item to Type Level
Amazon today (4/22) made the long anticipated changed to its FBA ASIN restrictions. Amazon rolled out some sweeping restrictions in 2020 including the July rule that automatically capped all FBA quantities based upon Amazon's forecasted usage. This was one of the...
Amazon’s Internal Sales War Ends –How 1P and 3P Détente Could Hurt Brands
NOTE: This post was original written in Q4 2019. It has been updated with the latest changes in 2021. Name your favorite family rivalry; Hatfield’s vs McCoy’s, North vs South Korea, Cane vs Abel, Serena vs Venus. Most end poorly but Amazon’s famous Vendor (aka 1P)...
Why Amazon Continues to Grow – How They Do it
Amazon had 900 million visits Christmas 2014, 1.3 Christmas 2015, and have regularly cracked the 1 billion visitor mark every month this year (as of May 2016). Let that number sink in. That’s 3x the population of the United States. The giant of retail, Wal-Mart only...










