Santa working on laptopWebinar October 3rd, 2023 12 Noon EST – Recording Available: Amazon has been hard at work releasing a flurry of new marketing programs, site changes, deal offers, and logistics programs to try and maximize Q4.  However, Amazon’s ‘Ready, Fire, Aim’ approach often leaves brands struggling to figure out if a new Amazon initiative is worth it.

This year is especially critical for Amazon.  Core US sales have been weak with Amazon’s stated goal of having more 3P vs 1P often ending up with stockouts on perennial best sellers during peak periods like Back to School.  Will this happen again during the holiday?

This shift is part of Amazon’s bigger pivot to improve profitability which has resulted in higher fees, bigger discount requests, and an ever creeping cost of advertising.

However, with every Amazon pivot, there are always opportunities for brands. Join Michael Healey, Yeoman Technology Group President, for a deep dive on the latest Amazon trends including the outlook for the crucial holiday season.

We’ll be covering:

  • Q4 Prime Day and Holiday Outlook
  • Newest Amazon Marketing Features
  • Troubling Shifts in Product Details and Buybox
  • The Return of Seller Fulfilled Prime
  • Holiday Challenges for 1P accounts
  • 10 Best Practices for Holiday Season

This webinar is intended for multichannel brands that sell on Amazon as part of their overall sales program.  The webinar is free, but attendance is limited.

The webinar was a hit. Listen now at https://www.linkedin.com/video/live/urn:li:ugcPost:7115002684717293568/