Roundtable Webinar – Recording Available: Every brand knew that 2022 was going to be challenging. The ‘big shift’ to online-shopping looked complete and we started the year with the same supply chain and inflationary pressures we finished 2021 with. Then Russia invaded.
The invasion not only further increased supply and inflation pressures, but it also had an immediate impact on consumer demand. Overall activity levels immediately dropped on both Amazon and DTC sites. Demand has recovered somewhat, but all brands need to rethink their 2022 digital plans and find more creative ways to build and grow their presence brand on both Amazon and their direct sites.
We had a great discussion with Stonewall Kitchen, Woodcraft, and Yeoman Technologies on strategies, tips, and tricks brands need to implement to continue to in today’s challenging environment. You’ll get some real time insights from two iconic brands that have created successful DTC and Amazon strategies that have grown through good and bad times. The Recording is now available. Our guest speakers were:
• Janine Somers – VP of Marketing and DTC Sales, Stonewall Kitchen
• September Fleming – Direct of Digital Marketing, Woodcraft
The discussion was led by Michael Healey, President of Yeoman Technologies, the premier analytics and consulting firm for multi-channel brands.
• Demand shifts since February
• Amazon trends review
• Discounting in times of inflation
• Creative marketing ideas
• Instore vs Online Best Practices
Recording available at https://attendee.gotowebinar.com/register/8930662672521259020