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Amazon Brand Registry: What You Need to Know
Amazon Brand Registry: What You Need to Know

Amazon has long been hammered for not protecting brands and manufacturers on their site.  The original brand registry program was introduced back in 2010-2011 as a way to provide some level of detail and reporting.  The program itself did give manufacturers some...

Amazon Beats Google for Shopping Searches
Amazon Beats Google for Shopping Searches

A new study by BloomReach has found that 55% of all consumers begin their product searches on Amazon. That’s 55% of ALL American consumers. Not just online shoppers. Only 28% start their search on a search engine. Another 16% start by stopping into a physical store....

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