Blog Update: Amazon officially confirmed 10/13 and 10/14 for Prime Day on Sunday September 27th. Frustration among brands continues to grow as Amazon remains oddly silent and cryptic even to its biggest partners regarding Prime Day. The latest hints come from...
The last few weeks have been bad news for everyone who thought Amazon was going to stabilize after a few months of the pandemic. Not only has Amazon's sales continued to grow, they've launched a flurry of new rules and requirements that are going to impact 100% of...
Update 4/27: Amazon has slightly relaxed some of their FBA and PO restrictions, but we are seeing dramatically lower PO volumes for none essential items. In addition Yeoman estimates that 75% of FBA items have a 'limited stock' restriction placded on them. This means...
Remember that good old, predictable Christmas sales curve you’ve built your forecasting around for the last five to ten years? Amazon has changed it for good. The old belief was if you didn't have a huge Black Friday, you’re doomed for the holidays. Not anymore.. Used...
Hard to believe it's almost Thanksgiving. If you're like most manufacturers, there's a belief that your holiday die is cast; reseller orders are in, final pricing negotiated, market plans set, and budgets spent. It's all up to the channel now, right? Wrong. Brands...
Not quite. But the auction format it built its business on may be a thing of the past. As long ago as 2009, CEO John Donahoe announced that the core auction business had not “kept pace with the changing competitive environment nor kept pace with our customers’ needs.”...
Amazon Prime Day—July 16 - 17 2018— The official day is out and the hype is underway. But is it worth it for your brand? This year saw a big increase in deal fees as well as bigger discount requests for Prime Day promos. Now brands have to decide what other pricing...
AI (Artificially Intelligence) has gone mainstream. It's use in analytics, customer service, social marketing, even prototyping have moved from the lab out into the field. And there's a host of cloud based options that have driven the cost down even the smallest...
The recovering economy may make many brands think the painful digital shift they’ve been undergoing in their channels will subside as traditional retail, wholesale, outside, and catalog sales get a lift with a stronger economy. They'd be wrong. While a stronger...