Email is dead... long live email! Here at Yeoman we handle quite a bit of email web operations for our clients as part of our Outsourced Web Operations services. Part of that means applying our best practices to email newsletters and then tirelessly testing and...
It’s a social world. Customers expect to be able to interact with your brand across platforms with a seamless experience. Brands need to tightly integrate with all major social networks. Best practices include: Key social networks such as Facebook, Twitter, Instagram,...
Search seems so simple. Give users a box and let them figure it out. Not so fast. Visitors simply expect great search everywhere online. Think about it this way: approximately 35-45% of your web traffic comes from organic search on an engine like Google or Bing....
Yeoman is often asked by clients to help identify 'gaps' in their teams' abilities to be more digitally focused. Most companies we work with often have great sales teams, a solid marketing group, and good business analysts but they still struggle with the best way to...
This webinar was held on Friday March 26th at 10AM EST. Recording: https://attendee.gotowebinar.com/recording/3365335026661275137 You thought Amazon was tough in 2020? Welcome to 2021. This year Amazon is shaping up to be one of the most challenging environments...
Amazon had 900 million visits Christmas 2014, 1.3 Christmas 2015, and have regularly cracked the 1 billion visitor mark every month this year (as of May 2016). Let that number sink in. That’s 3x the population of the United States. The giant of retail, Wal-Mart only...
Walmart's recent online growth has gotten brands of all size rethinking their marketplace strategy on Amazon. In general Walmart marketplace sales are 2-4% of what comparable item sales are on Amazon (based upons Yeoman's exclusive cross platform brand analysis over...
We all saw it coming. A surge in online demand, Covid workplace restrictions, and an unwillingness for the USPS to ramp up capacity during the pandemic. Fedex and UPS were all over customers confirming schedules, max deliveries, and raising rates for the...
Tired of hearing that the 2020 holiday season is “unprecedented,” “uncharted” and “uncertain”? We are too. The new reality of selling is here — and many businesses are playing catchup. We know there’s a shift to customer engagement through digital channels, but few...