A well-constructed top menu is a critical component for any brand. As many as 15-40% of all visitors to a site rely on the classic, menu-driven links to navigate. This is especially important since research shows that only 35-45% of user start on the home landing...
Making it easy for consumers to connect with you significantly improves your online presence. Visitors that can call, email, or chat with an agent are less likely to take to social media to voice any concerns, and they tend to post positive social comments after...
Webinar August 28, 2025: Recording Available. Our annual Q4 outlook webinar was a huge hit. We examined what Q4 and the 2025 holiday season could look like for brands selling on Amazon. With consumer spending patterns shifting and economic headwinds creating...
Raising your prices on Amazon can feel like a risky move. With so much competition, new tariffs, and price-sensitive shoppers, it might seem like the only way to win is to go low. But here’s the good news: increasing your selling price without hurting your sales is...
Latest Status: The long-standing question about whether or not Amazon will be happy collecting taxes on behalf of 3rd party sellers is officially over. It started way back in 2018 with Washington, Oklahoma, Pennsylvania, New Jersey, Minnesota, and Connecticut. ...
Award winning group strengthens its e-commerce expertise with strategic acquisition of Amazon specialists NEW YORK— June 3, 2025 —Meet The People (MTP), the innovative alternative to the traditional advertising holding company model, today announced the acquisition...
June 3rd 2025: Yeoman is pleased to announce we have been acquired by Meet The People (https://meet-the-people.com/) We will be the 10th acquisition for the Company over the last 5 years. MTP is a leader in the agency and consulting space with a unique approach to...
A recent Yeoman study of over 1,500 items sold on Amazon from a leading US manufacturer found a whopping 70% contained errors or did not follow Amazon’s best practice recommendations for providing product details. This study further showed the same level of inaccuracy...
The "product details" page is the most critical page on any website, but is often over looked because of a focus on home pages, blogs, etc. But as the primary action point for almost every desired goal (offering options to buy direct, find a reseller, become a...