This webinar was held on Friday March 26th at 10AM EST. Recording: https://attendee.gotowebinar.com/recording/3365335026661275137 You thought Amazon was tough in 2020? Welcome to 2021. This year Amazon is shaping up to be one of the most challenging environments...
Walmart's recent online growth has gotten brands of all size rethinking their marketplace strategy on Amazon. In general Walmart marketplace sales are 2-4% of what comparable item sales are on Amazon (based upons Yeoman's exclusive cross platform brand analysis over...
We all saw it coming. A surge in online demand, Covid workplace restrictions, and an unwillingness for the USPS to ramp up capacity during the pandemic. Fedex and UPS were all over customers confirming schedules, max deliveries, and raising rates for the...
What if, as a manufacturer, publisher or IT company, you could predict the future? You’d probably start off by predicting how much inventory you need to carry, followed closely by predicting the next products your customers are going to want to buy, so you can have...
Tired of hearing that the 2020 holiday season is “unprecedented,” “uncharted” and “uncertain”? We are too. The new reality of selling is here — and many businesses are playing catchup. We know there’s a shift to customer engagement through digital channels, but few...
Blog Update: Amazon officially confirmed 10/13 and 10/14 for Prime Day on Sunday September 27th. Frustration among brands continues to grow as Amazon remains oddly silent and cryptic even to its biggest partners regarding Prime Day. The latest hints come from...
Update 4/27: Amazon has slightly relaxed some of their FBA and PO restrictions, but we are seeing dramatically lower PO volumes for none essential items. In addition Yeoman estimates that 75% of FBA items have a 'limited stock' restriction placded on them. This means...
Remember that good old, predictable Christmas sales curve you’ve built your forecasting around for the last five to ten years? Amazon has changed it for good. The old belief was if you didn't have a huge Black Friday, you’re doomed for the holidays. Not anymore.. Used...
Hard to believe it's almost Thanksgiving. If you're like most manufacturers, there's a belief that your holiday die is cast; reseller orders are in, final pricing negotiated, market plans set, and budgets spent. It's all up to the channel now, right? Wrong. Brands...