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Have you ever searched for your own product on a retailer’s site only to find your competitor’s "similar" item staring back at you? It’s a bit like showing up to your own birthday party and finding out someone else is blowing out the candles. At Swell Media, we know...
Updated June 2nd (2026 Prime Days June 23rd - 26th): Amazon is at it again. Just when we all got used to Prime Day being the "Christmas in July" event that helps us survive the summer slump, they’ve decided to move the party up to June. Plan now at our Flash Webinar...
Imagine walking into a hardware store where the aisles literally move to show you exactly what you need. You’re looking for a specific drill, and suddenly, the power tool section is right in front of you, while the garden hoses hide in the back because it’s snowing...
A well-constructed top menu is a critical component for any brand. As many as 15-40% of all visitors to a site rely on the classic, menu-driven links to navigate. This is especially important since research shows that only 35-45% of user start on the home landing...
Making it easy for consumers to connect with you significantly improves your online presence. Visitors that can call, email, or chat with an agent are less likely to take to social media to voice any concerns, and they tend to post positive social comments after...
Latest Status: The long-standing question about whether or not Amazon will be happy collecting taxes on behalf of 3rd party sellers is officially over. It started way back in 2018 with Washington, Oklahoma, Pennsylvania, New Jersey, Minnesota, and Connecticut. ...
A recent Yeoman study of over 1,500 items sold on Amazon from a leading US manufacturer found a whopping 70% contained errors or did not follow Amazon’s best practice recommendations for providing product details. This study further showed the same level of inaccuracy...
The "product details" page is the most critical page on any website, but is often over looked because of a focus on home pages, blogs, etc. But as the primary action point for almost every desired goal (offering options to buy direct, find a reseller, become a...
Data, data everywhere, and nary a data scientist in sight. Or at least, not one you can afford. It's a classic Catch-22. To thrive, businesses need to pull financial, sales, predictive, social, and other data into a complete view of the customer. But big data...