Reviews on one of the core values that Amazon brings to ecommerce. They have more product reviews than that top 25 ecommerce sites combined. And despite all the concerns about fake reviews (and there are a ton) consumers still rely on them heavily. Brands go to...
The Yeoman team is pleased to announce the 7th update to its Website Best Practice Scorecard. Now in it's tenth year, the scorecard let's manufacturer's and brands compare their websites against 121 Best Practices across multiple industries. Manufacturers and...
Providing clear options for resellers as well as individuals interested in promoting/supporting your brand is a critical component for any brand. Traditional resale channels continue to struggle and the classic route of knocking on doors can often be accelerated if a...
Brands have a unique challenge with websites. They have to combine sales, operations, marketing, customer service and channel programs into one site. These have to be organized and easy-to-follow for customers as well as partners. Here at Yeoman, we’re rather famous...
According to a recent report put together by the Baymard Institute, an independent web research company, 67% of online shopping carts are abandoned. That means that 67% of web shoppers looked around your site, picked out one or more things they liked enough to save...
Email is dead... long live email! Here at Yeoman we handle quite a bit of email web operations for our clients as part of our Outsourced Web Operations services. Part of that means applying our best practices to email newsletters and then tirelessly testing and...
It’s a social world. Customers expect to be able to interact with your brand across platforms with a seamless experience. Brands need to tightly integrate with all major social networks. Best practices include: Key social networks such as Facebook, Twitter, Instagram,...
Search seems so simple. Give users a box and let them figure it out. Not so fast. Visitors simply expect great search everywhere online. Think about it this way: approximately 35-45% of your web traffic comes from organic search on an engine like Google or Bing....
Yeoman is often asked by clients to help identify 'gaps' in their teams' abilities to be more digitally focused. Most companies we work with often have great sales teams, a solid marketing group, and good business analysts but they still struggle with the best way to...