This webinar was held on Friday August 27th, 2021. Recording is available https://attendee.gotowebinar.com/recording/7931283563796649222

Webinar Overview: On May 16th, it looked like we were turning the corner. The CDC lifted the mask mandate for vaccinated people and we saw a 10-week period of the re-opening of business including retail, B2B, industrial, etc. Brand ecommerce sites immediately saw a huge shift in online buying.

Buying Shifts During PandemicUnfortunately, the shift was short lived. The weekend of July 24th saw a flurry of announcements about the Delta variant, masking, and virus-spread. The following week, most brands’ website sales spiked as user behavior shifted back again.

The Fall and Holiday seasons are now back up in the air but this 10-week ‘vaccine’ honeymoon created a unique opportunity to get a glimpse at what post-pandemic, direct consumer website sales (D2C) will look like post-pandemic.

The Yeoman team conducted an extensive analysis of this time period analyzing over 50 million visits to top brand ecommerce sites compared to that corresponding time periods for the past 5 years. The result is some fascinating behavior shifts and may help brands better prepare for what’s ahead.

Topics include:

  1. Mobile growth and stumbles
  2. Shifts in the PPC landscape
  3. Declining influence of Home Page
  4. Top growth sources of new customers
  5. Five key trends brands should consider as they prepare for Q4 and beyond

The webinar is intended for multi-channel brands who have a direct selling site. General ecommerce and industry colleagues are invited to attend but space is limited.

Event recording: https://attendee.gotowebinar.com/recording/7931283563796649222