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Amazon Shifts FBA Storage Limits from Item to Type Level
Amazon Shifts FBA Storage Limits from Item to Type Level

Amazon today (4/22) made the long anticipated changed to its FBA ASIN restrictions.  Amazon rolled out some sweeping restrictions in 2020 including the July rule that automatically capped all FBA quantities based upon Amazon's forecasted usage.  This was one of the...

Is Amazon Launchpad Right for a Start-up?
Is Amazon Launchpad Right for a Start-up?

Hard to believe it's been 5 years since Amazon announced Launchpad a custom program that helps start-ups “launch, market and distribute” new products on Amazon. What is amazon launchpad?  The program is really a re-skinned version of Amazon's Vendor Express, but it's...

Updated Details on New Amazon Seller Fulfilled Prime Requirements
Updated Details on New Amazon Seller Fulfilled Prime Requirements

Last August, Amazon announced some major changes to their Seller Fulfilled Prime (SFP) program.  SFP is a great option that let's large brands offer 'Prime' shipping to Amazon customers and ship directly from their own warehouses.  The program was very well received...

Why Amazon Continues to Grow – How They Do it
Why Amazon Continues to Grow – How They Do it

Amazon had 900 million visits Christmas 2014,  1.3 Christmas 2015, and have regularly cracked the 1 billion visitor mark every month this year (as of May 2016). Let that number sink in. That’s 3x the population of the United States. The giant of retail, Wal-Mart only...

Walmart vs Amazon Marketplace – Shipping Requirements
Walmart vs Amazon Marketplace – Shipping Requirements

Walmart's recent online growth has gotten brands of all size rethinking their marketplace strategy on Amazon.  In general Walmart marketplace sales are 2-4% of what comparable item sales are on Amazon (based upons Yeoman's exclusive cross platform brand analysis over...

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