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6 E-Commerce Tips for the Holiday “Slack Week”
6 E-Commerce Tips for the Holiday “Slack Week”

The week between Christmas and New Year’s is often the quietest week for manufacturers and publishers.  Most sales reps are off, warehouses are doing physical inventories, and any retail partners are busy with returns.  If you’re in the office, you’re likely killing...

2021 Christmas Gift Search Trends up 20% since October 1st
2021 Christmas Gift Search Trends up 20% since October 1st

How early is Christmas shopping starting this year?  A review of Google trends for the term 'Christmas Gifts' shows a 20% increase over 2020 starting the beginning October 1st.  It's also up a whopping 40% over 2019 numbers.  It still not the volume spike that you see...

USPS 2020 Christmas Delays – 5 Steps Brands Need to Do Now
USPS 2020 Christmas Delays – 5 Steps Brands Need to Do Now

We all saw it coming.  A surge in online demand, Covid workplace restrictions, and an unwillingness for the USPS to ramp up capacity during the pandemic.    Fedex and UPS were all over customers confirming schedules, max deliveries, and raising rates for the...

Could Data Mining Give You Super-human Powers? Yes.
Could Data Mining Give You Super-human Powers? Yes.

What if, as a manufacturer, publisher or IT company, you could predict the future? You’d probably start off by predicting how much inventory you need to carry, followed closely by predicting the next products your customers are going to want to buy, so you can have...

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