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Is Amazon Launchpad Right for a Start-up?
Is Amazon Launchpad Right for a Start-up?

Hard to believe it's been 5 years since Amazon announced Launchpad a custom program that helps start-ups “launch, market and distribute” new products on Amazon. What is amazon launchpad?  The program is really a re-skinned version of Amazon's Vendor Express, but it's...

Why Amazon Continues to Grow – How They Do it
Why Amazon Continues to Grow – How They Do it

Amazon had 900 million visits Christmas 2014,  1.3 Christmas 2015, and have regularly cracked the 1 billion visitor mark every month this year (as of May 2016). Let that number sink in. That’s 3x the population of the United States. The giant of retail, Wal-Mart only...

Walmart vs Amazon Marketplace – Shipping Requirements
Walmart vs Amazon Marketplace – Shipping Requirements

Walmart's recent online growth has gotten brands of all size rethinking their marketplace strategy on Amazon.  In general Walmart marketplace sales are 2-4% of what comparable item sales are on Amazon (based upons Yeoman's exclusive cross platform brand analysis over...

USPS 2020 Christmas Delays – 5 Steps Brands Need to Do Now
USPS 2020 Christmas Delays – 5 Steps Brands Need to Do Now

We all saw it coming.  A surge in online demand, Covid workplace restrictions, and an unwillingness for the USPS to ramp up capacity during the pandemic.    Fedex and UPS were all over customers confirming schedules, max deliveries, and raising rates for the...

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