April 13, 2022: Amazon today announced a 5% fuel and inflation surcharge effective April 22nd. This covers 100% of FBA items regardless of size. See full table here https://sellercentral.amazon.com/help/hub/reference/GABBX6GZPA8MSZGW. Now is the time to dig in and...
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Michael Healey Articles
Best Practices Roundtable for D2C & Amazon Brands – Roundtable Webinar: Top Digital Brand Strategies for Q2 – Managing Inflation, Demand, and War
Roundtable Webinar 4/20 11AM EST - Recording Available: Every brand knew that 2022 was going to be challenging. The ‘big shift’ to online-shopping looked complete and we started the year with the same supply chain and inflationary pressures we finished 2021 with....
Google Automatically Adding Duplex AI to Ecommerce Site Checkouts in 2022 – Is it Better than Alexa?
Can Google Assistant Help Mobile Checkout and Compete with Alexa/Amazon Ordering? This month Ecommerce site owners started getting notices from Google that they'll be automatically enabling 'Google Duplex for Ecommerce' on their sites. This is a great opportunity to...
2022 Sales Trends – Amazon, DTC, Walmart, Target, and The Rest – What’s the Best Choice for Brands
2022 Sales Trends Webinar: Held on Wed 1/19 12PM EST: 2021 was a major challenge for brands as their DTC (Direct To Consumer) and Amazon sales shifts continued to disrupt their traditional sales channels. Many saw online sales falter vs 2020 with a 'shift back' to...
6 E-Commerce Tips for the Holiday “Slack Week”
The week between Christmas and New Year’s is often the quietest week for manufacturers and publishers. Most sales reps are off, warehouses are doing physical inventories, and any retail partners are busy with returns. If you’re in the office, you’re likely killing...
Amazon Relaxes FBA IPI Scoring – Christmas Gift for FBA Brands or Lump of Coal?
December 22nd 2021: Today Amazon announced that effective January 1st, 2022 the IPI (Inventory Performance Score) for FBA storage limits will drop from 450 to 400. While that may seem like a big shift, it doesn’t really address the root issue – unit limits that are...
2021 Christmas Gift Search Trends up 20% since October 1st
How early is Christmas shopping starting this year? A review of Google trends for the term 'Christmas Gifts' shows a 20% increase over 2020 starting the beginning October 1st. It's also up a whopping 40% over 2019 numbers. It still not the volume spike that you see...
New Webinar: Deja Flu: 2021 Holiday Ecommerce Challenges – 5 Key Action Items for D2C and Amazon
Webinar Details: We all thought this holiday would be different. The summer saw a definitive shift in online and offline behavior that started to look like the new normal. Offline sales were returning to normal and online activity started to follow a more stable...
Online Trends During the Spring Vaccine ‘Pandemic Break’ – Lessons Learnt
This webinar was held on Friday August 27th, 2021. Recording is available https://attendee.gotowebinar.com/recording/7931283563796649222 Webinar Overview: On May 16th, it looked like we were turning the corner. The CDC lifted the mask mandate for vaccinated people and...
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