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Best Practices Tip: Social Integration
Best Practices Tip: Social Integration

It’s a social world. Customers expect to be able to interact with your brand across platforms with a seamless experience. Brands need to tightly integrate with all major social networks. Best practices include: Key social networks such as Facebook, Twitter, Instagram,...

Best Practices Tip: Help and Support
Best Practices Tip: Help and Support

Making it easy for consumers to connect with you significantly improves your online presence. Visitors that can call, email, or chat with an agent are less likely to take to social media to voice any concerns, and they tend to post positive social comments after...

5 Steps to Effectively Respond to Negative Amazon Reviews
5 Steps to Effectively Respond to Negative Amazon Reviews

Reviews on one of the core values that Amazon brings to ecommerce.  They have more product reviews than that top 25 ecommerce sites combined.  And despite all the concerns about fake reviews (and there are a ton) consumers still rely on them heavily.  Brands go to...

Best Practices Tip: Getting Search Right
Best Practices Tip: Getting Search Right

Search seems so simple. Give users a box and let them figure it out. Not so fast. Visitors simply expect great search everywhere online. Think about it this way: approximately 35-45% of your web traffic comes from organic search on an engine like Google or Bing....

Three Key Skillsets Your Staff Needs to Succeed Online
Three Key Skillsets Your Staff Needs to Succeed Online

Yeoman is often asked by clients to help identify 'gaps' in their teams' abilities to be more digitally focused.  Most companies we work with often have great sales teams, a solid marketing group, and good business analysts but they still struggle with the best way to...

Walmart vs Amazon Marketplace – Shipping Requirements
Walmart vs Amazon Marketplace – Shipping Requirements

Walmart's recent online growth has gotten brands of all size rethinking their marketplace strategy on Amazon.  In general Walmart marketplace sales are 2-4% of what comparable item sales are on Amazon (based upons Yeoman's exclusive cross platform brand analysis over...

USPS 2020 Christmas Delays – 5 Steps Brands Need to Do Now
USPS 2020 Christmas Delays – 5 Steps Brands Need to Do Now

We all saw it coming.  A surge in online demand, Covid workplace restrictions, and an unwillingness for the USPS to ramp up capacity during the pandemic.    Fedex and UPS were all over customers confirming schedules, max deliveries, and raising rates for the...

Could Data Mining Give You Super-human Powers? Yes.
Could Data Mining Give You Super-human Powers? Yes.

What if, as a manufacturer, publisher or IT company, you could predict the future? You’d probably start off by predicting how much inventory you need to carry, followed closely by predicting the next products your customers are going to want to buy, so you can have...

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