800-667-6098

Home » Archives for Web Operations Team

Web Operations Team Articles

Best Practices Tip: Great Product Details Lift Offline Sales
Best Practices Tip: Great Product Details Lift Offline Sales

The "product details" page is the most critical page on any website, but is often over looked because of a focus on home pages, blogs, etc. But as the primary action point for almost every desired goal (offering options to buy direct, find a reseller, become a...

Best Practices Tip: The Importance of Navigation Menus
Best Practices Tip: The Importance of Navigation Menus

A well-constructed top menu is a critical component for any brand. As many as 15-40% of all visitors to a site rely on the classic, menu-driven links to navigate.  This is especially important since research shows that only 35-45% of user start on the home landing...

Case Study TEST
Case Study TEST

A recent Yeoman study of over 1,500 items sold on Amazon from a leading US manufacturer found a whopping 70% contained errors or did not follow Amazon’s best practice recommendations for providing product details. This study further showed the same level of inaccuracy...

Best Practices Tip: Adding Where to Buy Increases Everyone’s Sales
Best Practices Tip: Adding Where to Buy Increases Everyone’s Sales

Brands have a unique challenge with websites. They have to combine sales, operations, marketing, customer service and channel programs into one site. These have to be organized and easy-to-follow for customers as well as partners. Here at Yeoman, we’re rather famous...

Best Practices Tip: How to Recruit Dealers & Partners
Best Practices Tip: How to Recruit Dealers & Partners

Providing clear options for resellers as well as individuals interested in promoting/supporting your brand is a critical component for any brand.  Traditional resale channels continue to struggle and the classic route of knocking on doors can often be accelerated if a...

Customers not opening your emails? Here’s why.
Customers not opening your emails? Here’s why.

Email is dead... long live email!  Here at Yeoman we handle quite a bit of email web operations for our clients as part of our Outsourced Web Operations services.  Part of that means applying our best practices to email newsletters and then tirelessly testing and...

Latest News

Archives

Categories