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The long-standing question about whether or not Amazon will be happy collecting taxes on behalf of 3rd party sellers is officially over. It started way back in 2018 with Washington, Oklahoma, Pennsylvania, New Jersey, Minnesota, and Connecticut. Missouri was the lone...
A recent Yeoman study of over 1,500 items sold on Amazon from a leading US manufacturer found a whopping 70% contained errors or did not follow Amazon’s best practice recommendations for providing product details. This study further showed the same level of inaccuracy...
A well-constructed top menu is a critical component for any brand. As many as 15-40% of all visitors to a site rely on the classic, menu-driven links to navigate. This is especially important since research shows that only 35-45% of user start on the home landing...
The "product details" page is the most critical page on any website, but is often over looked because of a focus on home pages, blogs, etc. But as the primary action point for almost every desired goal (offering options to buy direct, find a reseller, become a...
Data, data everywhere, and nary a data scientist in sight. Or at least, not one you can afford. It's a classic Catch-22. To thrive, businesses need to pull financial, sales, predictive, social, and other data into a complete view of the customer. But big data...
Providing clear options for resellers as well as individuals interested in promoting/supporting your brand is a critical component for any brand. Traditional resale channels continue to struggle and the classic route of knocking on doors can often be accelerated if a...
Brands have a unique challenge with websites. They have to combine sales, operations, marketing, customer service and channel programs into one site. These have to be organized and easy-to-follow for customers as well as partners. Here at Yeoman, we’re rather famous...
According to a recent report put together by the Baymard Institute, an independent web research company, 67% of online shopping carts are abandoned. That means that 67% of web shoppers looked around your site, picked out one or more things they liked enough to save...
Email is dead... long live email! Here at Yeoman we handle quite a bit of email web operations for our clients as part of our Outsourced Web Operations services. Part of that means applying our best practices to email newsletters and then tirelessly testing and...
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