This webinar was held on Friday March 26th at 10AM EST. Recording: https://attendee.gotowebinar.com/recording/3365335026661275137
You thought Amazon was tough in 2020? Welcome to 2021. This year Amazon is shaping up to be one of the most challenging environments brands have ever faced. It doesn’t matter if you’re selling via a merchant account (3P) or wholesaling to Amazon (1P), it’s all changing and brands need to rethink their strategy to selling on Amazon. This is a must-attend webinar that will cover all aspects of a brands’ sales challenges on Amazon:
- Wholesale Environment Changes: Less access to buyers, more reliance on automated POs, as well as the expansion of Born-to-Run and Drop-ship programs
- Merchant Direct Sales: Continued FBA restrictions, New Seller Fulfilled Prime Rules, and stricter adherence to performance metrics
- 3rd Party Sellers: The FBA/SFP changes are also impacting the retailers who you often compete against. While you may think that’s a good thing, it can often result in less of your product being available on Amazon.
- Brand Registry Confusion: Brands are seeing a slew of changes on products including new restrictions and a tougher process to fix bad listings.
Brands will walk away with a good understanding of the pros and cons of the different selling options including 1P, 3P – FBA, 3P – FBM or the ‘nuclear’ option; ending your Amazon program. (Hint: The nuclear option never works)
This webinar is free, but is limited to Yeoman clients, industry partners, and invited guests.